Longo's

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How might we blend technology into store departments to improve guests experience and allow for efficient shopping based on their preferences?

Client: Longo's
Sector: Retail Supermarket
Research Goal: Exploring the guest's behaviors, habits and patterns while they are shopping
for their weekly must
Challenge: Improving Guest Experience using Longos App in the store
Long Term Goal: Longos to be a digital market home to its guests when grocery shopping for their must have products and cater towards their dietary needs.
My Role: Facilitator, Researcher, Designer
Method Used: Sprint
Tools Used: Mapping, HMW Questions, Lightning Demo, Sketching, Prototyping

Case Study

Project Timeline

Created and understood long term goal
Created Assumptions
Produced Map
Asked the Experts+ HMW
Targeted audience

1 DAY

Conducted super vote to find
out the ultimate decision
Created a storyboard with winning sketches from super vote and linked them together

in order to find problems and points of confusion

Made paper prototypes
Decided a user journey and and drew a version of the app with a mix of best ideas from each of the group members
Created an interview script for user testing

Sprint Method

5 Sprint
Days

Started with lightning demos and looked at solution
Captured good ideas useful to our product
Sketched

Conducted user test
Observed user reactions and behavior with prototype
Collected relevant data from user test
Looked for patterns and compared them to the long-term goal to define next steps

Snaps of Sprint Days

2 DAY

3 DAY

4 DAY

5 DAY

2 DAY

1 DAY

LIGHTNING DEMO

Conducted lightning demos as an activity to take note of current solutions in the market. After we reviewed existing ideas we were inspired to create our own. We considered features which include adding quick shopping for dietary

items, OCR-scanning your handwritten shopping list.

3 DAY

Took winning sketches and weaved them into a storyboard: a step-by-step plan to define the low-fi prototype.

STORYBOARD

AND DECISION DAY

4 DAY

LOW-FI PROTOTYPING

Final paper prototype was a mix of best ideas. We decided to create a paper prototype and user journey that best connected with our long term goal.

5 DAY

MAPPING

USER TESTING

Our team interviewed customers and observed how users reacted to our prototype. It helped us understand a few things that did not work for our participants

Snaps of HI-FI Prototype

Launch Page

Login Screens

OCR-Scan Your List

Smart List

Shopping Based on Dietary Experience

In-Store Experience

The customer journey created was an effective way to understand guests shopping experience from beginning to completion and provided structure for solution sketches and prototyping. Long term goal was redefined throughout the research process